Презентация, доклад lnternational Marketing lnternational Marketing Chapter 10 Global Place Decision

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lnternational Marketing lnternational Marketing Chapter 10 Global Place Decision

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Distribution channel Global place decisions Physical distribution and logistics

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CASE

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A .Distribution channel A channel is an institution through which goods and services are marketed. Channels give place and time utilities to consumers. Once you have committed to exporting and have selected the market(s) to enter, it is time to determine who will sell your product, how they will sell it and how it will be distributed.

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Distribution channel is the systems that link manufacturers to customers. It may be an on-site store, a virtual store, a retailer, a wholesaler, an agent, a telemarketer or direct mail. Distribution channel is the systems that link manufacturers to customers. It may be an on-site store, a virtual store, a retailer, a wholesaler, an agent, a telemarketer or direct mail. Wholesalers and retailers are the distribution channel to get their products to a specific group of people. Wholesalers market items to business owners that will in turn sell the products to consumers. Retailers sell products directly to consumers.

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Distribution is critical to the overseas operations Distribution is critical to the overseas operations because: 1. It has a direct effect on sales. If you don’t have a good distribution network, your products may stack up in a warehouse and won’t reach your target customers. 2. It affects your profits as well. As distribution costs can make up to 50% of the final selling price of some products, an efficient distribution network can increase your profit margins.

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B. Global place decision

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1. Direct Channel In this method, the company interacts with its customers directly without any intermediaries. Mail orders, the Internet and phone calls are some of the ways your potential customers can learn about your products and make purchases.

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Direct marketing Direct marketing It is a channel-agnostic form of advertising that allows businesses organizations to communicate straight to the customer, with advertising techniques that can include Cell Phone Text messaging, email, interactive consumer websites, online display ads, fliers, catalog distribution, promotional letters, targeted television commercials, response-generating newspaper/magazine advertisements, and outdoor advertising

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eg. The growth of the Internet has increased competition tremendously and opened up the doors to international business. Companies have developed a web presence to keep themselves ahead or in line with their competitors internationally.  eg. The growth of the Internet has increased competition tremendously and opened up the doors to international business. Companies have developed a web presence to keep themselves ahead or in line with their competitors internationally.  There are a number of reasons why a company’s web presence is becoming an increasingly important tool to reach global markets.

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Internet Population - Internet access is increasing in regions throughout the world. 533 million people have access to the Internet. Internet Population - Internet access is increasing in regions throughout the world. 533 million people have access to the Internet. E-commerce Growth - According to International Data Corporation (IDC), the U.S. accounts for approximately 40% of all money spent online

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Demand for Products and Services - Regions throughout the world are realizing the enormous information resource the Web is and are interested in content, and products and services that their own regions do not provide. Demand for Products and Services - Regions throughout the world are realizing the enormous information resource the Web is and are interested in content, and products and services that their own regions do not provide. Online Payment - local currencies can be used

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Marketing and Advertising - it can gain international audiences. Marketing and Advertising - it can gain international audiences. Increased Sales and Reduced Costs - A web site provides an avenue through which to gain access to a large audience without spending a lot of money.

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CASE 1 How to buy a product from US through internet?

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