Презентация, доклад lnternational Marketing lnternational Marketing Chapter2 The Political and Legal Environment

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lnternational Marketing lnternational Marketing Chapter2 The Political and Legal Environment

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The political environment The political environment The legal environment

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CASE

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A.Political Environment Political environment is defined as the state, government, institutions and laws together with the public and private stakeholders who operate and influence that system. Companies will pay attention to the political environment to see how government actions will influence their company.

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Government affects almost every aspect of business life in a country. National politics affect business environment directly, through changes in policies, regulations, and laws. Government affects almost every aspect of business life in a country. National politics affect business environment directly, through changes in policies, regulations, and laws. The political stability and mood in a country affect the actions a government will take.

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The political environment in international business consists of a set of political factors and government activities in a foreign market that can either facilitate or hinder a business' ability to conduct business activities in the foreign market. The political environment in international business consists of a set of political factors and government activities in a foreign market that can either facilitate or hinder a business' ability to conduct business activities in the foreign market. There is often a high degree of uncertainty when conducting business in a foreign country and this risk is often referred to as political risk. Home country VS Host country

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The political environment in which the firm operates (or plan to operate) will have a significant impact on a company's international marketing activities. The political environment in which the firm operates (or plan to operate) will have a significant impact on a company's international marketing activities. Changes in government often result in changes in policy and attitudes towards foreign business.

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a foreign company operates in a host country at the discretion of the government concerned, the government can either encourage foreign activities by offering attractive opportunities for investment and trade, or discourage its activities by imposing restrictions such as import quotas, etc. a foreign company operates in a host country at the discretion of the government concerned, the government can either encourage foreign activities by offering attractive opportunities for investment and trade, or discourage its activities by imposing restrictions such as import quotas, etc. An exporter that is continuously aware of shifts in government attitude, will be able to adapt export marketing strategies accordingly.

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Political factors Political factors 1. Type of government Republicanism a country without a king or queen, usually governed by elected representatives of the people and a president. Constitutional monarchy It is a form of government in which a monarch acts as head of state within the guidelines of a constitution, whether it be a written, uncodified, or blended constitution.

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CASE

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2. Party system 2. Party system One-party system China. Viet Nam. North Korea... Two party system US.UK. Canada... Multipartism France. Argentina

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CASE Republican VS Democratic

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In the United States. the sense of two party system describes an arrangement in which all or nearly all elected officials only belong to one of the two major parties In the United States. the sense of two party system describes an arrangement in which all or nearly all elected officials only belong to one of the two major parties

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Republican Party: Republican Party: Founded in 1854. There have been 18 Republican presidents, the first being Abraham Lincoln. and the most recent being George W. Bush

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Democratic Party : Democratic Party : Founded around 1828. It has elected 15 presidents. The first was Andrew Jackson, the most recent is the current president, Barack Obama.

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3. Economic policy of the government 3. Economic policy of the government Economic policy refers to the actions that governments take in the economic field. It covers the systems for setting interest rates and government budget as well as the labor market, national ownership, and many other areas of government interventions into the economy.

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Trade policy is a collection of rules and regulations which pertain to trade. Every nation has some form of trade policy in place, with public officials formulating the policy which they think would be most appropriate for their country. Trade policy is a collection of rules and regulations which pertain to trade. Every nation has some form of trade policy in place, with public officials formulating the policy which they think would be most appropriate for their country. The purpose of trade policy is to help the nation’s international trade run more smoothly.

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Some governments attempt to protect their local industries with trade policy which place a heavy burdan on importers. Some governments attempt to protect their local industries with trade policy which place a heavy burdan on importers. eg. Trade barrier is simply anything that makes it harder for a company to export products to a foreign country.Formal trade barriers include tariffs and product quotas that limits the number of products imported into the country.

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Also. governments may impose regulations that aren't primarily promulgated as barriers to trade but have the same effect. Also. governments may impose regulations that aren't primarily promulgated as barriers to trade but have the same effect. eg.specific product standards and health and safety standards that businesses will be required to meet before the products can be sold.

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CASE 1 Carbon Tariff

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A carbon tariff is a tax imposed on imported goods from countries that do not curb their emissions of greenhouse gases. A carbon tariff is a tax imposed on imported goods from countries that do not curb their emissions of greenhouse gases. Chinese officials and analysts said the US move was another kind of "trade protectionism". they are using it as a means to pressure developing countries.


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